Content Marketing : What’s Your Content Strategy For 2013 And Beyond?

                                  We have all heard the familiar adage “content is king.”

The Content Marketing Cycle: In 2013, Content Marketing Will Become the Backbone of all Effective Marketing Strategies

Well, in 2012, Google proved once and for all that this was not just some empty platitude. In one fell swoop, Google fundamentally redefined two time-tested SEO tactics: link building and quality content creation. Through two distinct algorithm updates—the adorably titled Panda and Penguin—Google rewrote the rules of the SEO game, making it that much harder for marketers to improve rankings.

One by one, strategies like templating item descriptions and posting in link directories were blackballed, leaving marketers wondering where to go next. When the dust settled, marketers were left with one distinct takeaway: quality content cannot be faked.

Any past attempts to game the system have gone the way of the floppy disk, leaving only engaging, distinct and ever-changing site content behind.

So where should you go from here?

2013 is your year to create a web experience that will help make you an industry thought leader, get your visitors where they want to go and, if you are lucky, share their experience with friends. And the way to get there is with an effective content strategy.
An effective content strategy needs to contain:

On-Site Information: Where yesterday’s SEO strategy involved targeting keywords and stuffing them into your existing content, today’s SEO requires site admins to create new pages offering information supporting key concepts. These informational pages give you a base level of content that your site visitors will find useful on their way to making a purchase

Newsworthy Blog Content: Where your website content pages provide useful information that can act as a reference, blog content provides a steady stream of hot stories in an industry niche. If your content pages are about the science of Back Pain, blog posts containing backlinks might be about a new back pain study or stretching regimen. These short articles allow you the ability to create conversation, update readers on new innovations and make yourself a thought leader within your industry. Blog posts create backlinks, improve sharable content and increase site traffic.

Shareable Social Media Updates: Creating a social media presence means finding content from across the web that your visitors may be interested in. By curating a wide array of diverse content loosely related to your industry—web videos, pictures, event info, contests, comments—you create a sort of trust with your potential customers. Users only want to be connected with companies that are going to host interesting updates on a day-to-day basis. That means going beyond your own company to the broader interest base of your customers and colleagues, finding content that excites users so much that they can’t help but tell their friends.

Picture and Video Content: The phrase “A picture is worth 1000 words” has never been truer than on social media. Infographics, memes, photos and viral videos have been statistically proven to draw more engagement from users on blogs and social media. By adding pictures, videos and other visually stimulating content, you create a visual representation of your topic, helping further pique the interest of visitors unsure if they want to click through. By hosting the video or picture, you will not only appear in keyword searches but also in image and video searches, giving you more and more chances to make an organic search connection.

E-Books / Whitepapers: For some businesses, the ratio of site traffic to sales is not nearly as high as it may be for others. For example, a company selling T-Shirts will benefit more from widespread site traffic increases than a real estate company, where customers need more than just a product description and a picture to make a purchase decision. This is where E-Books, Whitepapers and other premium content offers can help. With detailed research, charts, visual aids and other inside information, premium content offers give visitors the opportunity to access reference materials in exchange for contact information. These on-site offers create built-in lead generation that can be supported at all levels of your content strategy.

By connecting these various methods into one cohesive, branded strategy with stat tracking at every level, you will create the types of effective, thought-leading, shareable pages Google is looking for.

2013 is the year of creating beautiful, shareable, loveable content.

Because, as famed Social Media Marketer Wendy Piersall once said: “Google only loves you
when everyone else loves you first.”

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We have all heard the familiar adage “content is king.”
Read more at http://www.business2community.com/content-marketing/content-marketingwhats-your-content-strategy-for-2013-and-beyond-0392861#HmzIyIq1j7LI6IaS.99

Article Advertising Has Never Been This Easy Before

 Even great workers are having trouble getting a job in this lousy economy. Finding a great career? Forget about it! One thing that you can do is start an online business to help yourself become financially independent. Article marketing can be a lucrative business, and that is what this article is all about. A thriving web business can be yours given enough determination and the right advice.

Try not to stick with AP styled rules and their regulations when you’re trying to get content written for SEO purposes. You can create better content this way. You still need to follow some of the AP rules to have content that flows, but lessen the restrictions and you will have better search engine results.

Create a logo for your business. This tactic works well for large businesses, so it stands to reason that it will work well for small ones, too. Logos on your site will allow readers who frequently visit your site to form trust and recognition. When they see it on a blog, it will promote your site. Your consumers are readers, and it is best to provide them with something that they can remember.

Creating entertaining content is key when writing articles. Draw the reader in by keeping a conversational tone. Even when you are writing about something technical, make it an easy read by using layman’s terms. Don’t bore your readers — they will go away.

Try to incorporate more profound parts of who you are in your article. Put your personality out there instead of writing something dry and impersonal. You need to show honesty by producing articles in your own style. Your readers will enjoy the personal touch to your writing and will be more likely to come back again and again.

Never use too many keywords in your article. Not only will repeating the same keyword over five times during the same article turn off readers, search engines will see through your schemes as well. Keep your readers happy by not overdoing your keyword usage.

Several websites that accept articles will pay you per click or view. This means that you can get a constant stream of income going after a while. This can be very lucrative.

Don’t underestimate the importance of good title tags. Your title tag should be full of relevant and searchable keywords. Also, it must describe that page in your website in a manner that is set apart from other websites title tags.

Your articles should help visitors solve some problems in their lives. If your article does manage to solve a visitor’s problem, that visitor will likely seek out your other work.

Businesses found online can come and go. Those that strengthen their position through smart marketing strategies are the ones that survive. In order to help you make sure your online business is as solid as possible, you have to apply these methods that you have just read in this article. By following a plan and using the advice of others, you can be successful in marketing.

Source : www.inthenetmarketing.com/blog/