Thursday, 3 October 2013

6 Ways Great Entrepreneurs Push Their Limits And How It Helps Them Succeed

Person A follows a consistent routine, makes safe choices and is perfectly happy living a life where the outcome is visible from miles, even years ahead. Person B pushes the limits, isn’t afraid of taking risks and no matter how hard you try, you no matter how hard you try you can’t quite pinpoint where they will be in 5 years time.

It’s clear which person becomes the successful entrepreneur.

They’re more likely to succeed in their careers (and in life) because they are able to fearlessly take on the gambles life throws their way. Successful entrepreneurs are willing to step outside of their comfort zone in order to take risks which might lead to failure, but may also lead to successes far greater than they initially imagined. They dare to dream and bet their dreams against reality to make them come true.

So take a leap, or even just a stretch out of your own comfort zone and see what you can achieve when you’re not living in the secure gated community of your mind.

Source Infographic

Saturday, 28 September 2013

SEO Beats PPC And SMM For Lead Generation Infographic

There has been lots of arguing around social media and SEO and which is the better source of traffic.

Some of the opinions are based around the assertion that social media is THE way to build relationships with the latter being the number one thing to consider if you want a successful online business.

But in the end is that really so?

Well, it turns out this might be nothing more than a myth!

As good as social media channels are when it comes to spreading the word, recent studies show that proper search engine optimization and organic traffic is what can really help an online business grow.

Check out this great infographic from the folks at Indusnet to learn more about why SEO is better than social media and PPC campaigns!

Source Infographic

Friday, 27 September 2013

Hamingbird Algorithm Update by Google

It was revealed by Google that a new algorithm update was rolled out a month ago which is named as "Hummingbird algorithm". This update is introduced on the birthday of Google on Friday 27 Sep. This algorithm will give better search result for complex long term queries. 'Hamingbird algorithm' has affected 90 percent of search engine results till now. This algorithm is given according to the future searches by users.

Google is focusing on the relevancy basically as this algorithm is also been rolled out keeping this in mind. Now Google will give a better result for the long term search queries and questions. When any user searches on search engine they need all the search results according to their search. For this purpose the search engines needs to be more specific to the searches. So the complex terms or the long term search queries are the main focus this time to maintain the natural search result by Google. Basically it wants to be more user and SEO friendly.

The webmasters all over the globe were not aware of this update at all. It was announced on the ocassion of Google's 15th birthday by Google Search SVP Amit Singhal. He reports that "the Knowledge Graph is now better prepared to answer more questions even when there’s no simple answer". Now all the SEO experts and the webmasters needs to work according to the latest updates by Google, if they want to increase the rankings of their websites.

Now the webmasters and SEO experts have to change their strategy to be on the top of the search results. We can imagine that how this update can affect our site as Hamingbird has affected 90 percent of SERP till today. Lets see how the SEO and Social Media experts change their techniques and how they will survive from such kind of Google Updates.

Thursday, 26 September 2013

LinkedIn Networking It outlines 64 powerful tactics

Notice how much LinkedIn has changed this year?  It’s practically an entirely new social network.

How can you make sure you’re profiting from their latest changes to build a profitable network?  Study the Ultimate Guide to Profitable LinkedIn Networking infographic.

It outlines 64 powerful tactics in eight categories; use it as a menu to pick and choose the ones the suit you & your business.

                      The Ultimate Guide to Profitable LinkedIn Networking [Infographic]


1. Use headshot photo, not your logo
2. Write headline with keywords
3.  Claim your custom LI URL
4.  Add multimedia to your Gallery
5.  Get 2+ recommendations
6.  Connect with people who view your profile
7.  Add links for calls-to-action
8.  Customize contact info with CTA

Company Page

 9.   Build robust company page
10.  Add your products/services
11.  Add video for each product
12.  Include deep descriptions
13.  Get recommendations for each product/service
14.  Post updates from company
15.  Link to product pages
16.  Mine Insights for follower info


17.  Search for sales leads
18.  Find college alumni
19.  Search employees by company
20.  Filter results geographically
21.  Save searches & have LinkedIn email results weekly
22.  Save up to 3 searches
23.  Search Groups & Companies
24.  Search for jobs by industry


25.  Include multimedia on profile page
26.  Any section can have a gallery
27.  Add photos, videos, PDFs
28.  Insert links in gallery descriptions
29.  Create 30 sec welcome video for LinkedIn
30.  Write actionable gallery titles
31.  Include CTA  in descriptions
32.  Send to landing page for optin 


33.  #1 Rule: Engage, don’t broadcast
34.  Ask colleagues for groups they use
35.  Review group content before joining
36.  Are connections group members?
37.  Introduce yourself once joined
38.  Initiate & participate in discussions
39.  Increases visibility in LinkedIn & traffic to your website


40.  Great place to ask questions
41.  Quality connections are paramount
42.  Start w/colleagues, alumni
43.  Expand to clients, vendors
44.  Include past employers
45.  Add mentors, professors
46.  Invite leads found via search
47.  Connect w/industry experts
48.  Identify super connectors


49.  One-click credibility
50.  Add skills to your profile first
51.  News Feed shows latest
52.  No opportunity for detail
53.  Email notifications for new
54.  Endorse top colleagues
55.  Endorse wisely, ethically
56.  Recommendations allow detail, while endorsements are quick & lite


57.  Recommendations set you apart as trustworthy
58.  Ask for recommendations from clients
59.  Provide recommendations consistently
60.  Be specific when writing recommendations
61.  Only LinkedIn users can provide recommendations
62.  Strengthens client relationships
63.  Create system of asking for recommendations
64.  Provides details missing from endorsements 

Article Source

Friday, 20 September 2013

Content Marketing : What’s Your Content Strategy For 2013 And Beyond?

                                  We have all heard the familiar adage “content is king.”
The Content Marketing Cycle: In 2013, Content Marketing Will Become the Backbone of all Effective Marketing Strategies

Well, in 2012, Google proved once and for all that this was not just some empty platitude. In one fell swoop, Google fundamentally redefined two time-tested SEO tactics: link building and quality content creation. Through two distinct algorithm updates—the adorably titled Panda and Penguin—Google rewrote the rules of the SEO game, making it that much harder for marketers to improve rankings.

One by one, strategies like templating item descriptions and posting in link directories were blackballed, leaving marketers wondering where to go next. When the dust settled, marketers were left with one distinct takeaway: quality content cannot be faked.

Any past attempts to game the system have gone the way of the floppy disk, leaving only engaging, distinct and ever-changing site content behind.

So where should you go from here?

2013 is your year to create a web experience that will help make you an industry thought leader, get your visitors where they want to go and, if you are lucky, share their experience with friends. And the way to get there is with an effective content strategy.
An effective content strategy needs to contain:

On-Site Information: Where yesterday’s SEO strategy involved targeting keywords and stuffing them into your existing content, today’s SEO requires site admins to create new pages offering information supporting key concepts. These informational pages give you a base level of content that your site visitors will find useful on their way to making a purchase

Newsworthy Blog Content: Where your website content pages provide useful information that can act as a reference, blog content provides a steady stream of hot stories in an industry niche. If your content pages are about the science of Back Pain, blog posts containing backlinks might be about a new back pain study or stretching regimen. These short articles allow you the ability to create conversation, update readers on new innovations and make yourself a thought leader within your industry. Blog posts create backlinks, improve sharable content and increase site traffic.

Shareable Social Media Updates: Creating a social media presence means finding content from across the web that your visitors may be interested in. By curating a wide array of diverse content loosely related to your industry—web videos, pictures, event info, contests, comments—you create a sort of trust with your potential customers. Users only want to be connected with companies that are going to host interesting updates on a day-to-day basis. That means going beyond your own company to the broader interest base of your customers and colleagues, finding content that excites users so much that they can’t help but tell their friends.

Picture and Video Content: The phrase “A picture is worth 1000 words” has never been truer than on social media. Infographics, memes, photos and viral videos have been statistically proven to draw more engagement from users on blogs and social media. By adding pictures, videos and other visually stimulating content, you create a visual representation of your topic, helping further pique the interest of visitors unsure if they want to click through. By hosting the video or picture, you will not only appear in keyword searches but also in image and video searches, giving you more and more chances to make an organic search connection.

E-Books / Whitepapers: For some businesses, the ratio of site traffic to sales is not nearly as high as it may be for others. For example, a company selling T-Shirts will benefit more from widespread site traffic increases than a real estate company, where customers need more than just a product description and a picture to make a purchase decision. This is where E-Books, Whitepapers and other premium content offers can help. With detailed research, charts, visual aids and other inside information, premium content offers give visitors the opportunity to access reference materials in exchange for contact information. These on-site offers create built-in lead generation that can be supported at all levels of your content strategy.

By connecting these various methods into one cohesive, branded strategy with stat tracking at every level, you will create the types of effective, thought-leading, shareable pages Google is looking for.

2013 is the year of creating beautiful, shareable, loveable content.

Because, as famed Social Media Marketer Wendy Piersall once said: “Google only loves you
when everyone else loves you first.”

Tuesday, 17 September 2013

Long Tail Keyword Marketing

Long tail keyword marketing is the practice of attracting visitors who are searching on infrequent queries to a site. Long tail has a very compelling advantages like "it's where most of the site traffic lies". A post from says “Internet Marketing Experts Guarantee They Can Get You Top Rankings on Google for Thousands of Keywords… Literally Almost Overnight!”.

Long Tail Keyword Marketing
Long Tail Keyword Marketing

The term long tail has gained popularity in last two years as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. Marketers and SEO experts decided to target a highly competitive keywords. This could take a long time for its visibility in the SERPs. But with the help of Long Tail Keywords its now easy to achieve high rankings without wasting much time on keywords targeting.

Monday, 16 September 2013

Top 10 Tips on Social Media Marketing

Social Media is changing a way people connect to each other, how they discover, and share information all over. All you need to know is that Social media is a technology that is connecting people all over the globe. Whether it is way of sharing content or just chat.

Social networks like Facebook, Twitter, LinkedIn, and Pinterest are the places where people get social interactions. Social media marketing is the way to use that technology to drive business and build relationships and attract customers towards our business through sharing information with each other.
Social Media Marketing

Here are Top 10 Tips on Social Media for the Growth of your Business

1. Hosting of Social Media Events
2. Use Google Plus and LinkedIn as your key feature
3. Use Images in your Updates along with sound content
4. Get Social Media Metrics From Google Analytics
5. Get the Attention of Influencers
6. Focus the Platforms Where the Customers Are
7. Choose Images Wisely and make them attractive
8. Communicate With Your Connections
9. Make Following/Follower Management Part of Your Daily Routine
10.Use Live chat to Connect With Your Audience