Sometimes things go very fast: one and a half years ago had Facebook warned its investors of the dangers of the increasingly mobile use of his service, and now, over a year after the introduction of advertising in Facebook's mobile services, mobile advertising is the biggest growth drivers of the listed company .
Estimated 15.8 percent of worldwide spending on mobile advertising this year to the accounts of Facebook flow, according to a study by eMarketer. This makes Facebook risen within little more than a year to become the world's second largest provider of mobile advertising. Only Google earned more money by advertising on smartphones and tablets . The market share of search engines Giants is estimated by eMarketer at 53 percent.