As we all know, SEO plays a very important role in generating traffic to our website and social media plays a role in boosting our SEO. Social Media Optimization is a new way of doing SEO. This SMO concept was been banished around for some time. But without social media I don't think that SEO is going to boost traffic to our site. There are many ways you can optimize your website content and can analyze how people are sharing or interact with our content on Social Networking sites.
Internet marketing integration makes use of SEO but it also combines social media marketing. Social media is playing a growing role in the website promotion. Basically to optimize your content you need to do a strong social media optimization. Both SEO and SMO are nothing without each other. To generate a good amount of traffic you need to optimize your product through each of them.